Karine Berthelot-Guiet#

Membership Number:5101
Membership type:ORDINARY
Main Country of Residence:FRANCE

Present and Previous Positions

  • Since dec.2014 Dean of Celsa Sorbonne Université
  • Since 2018 Elected member of Sorbonne Université Academic Council
  • 2017 - 2018 Elected Member of Paris Sorbonne Administration Council
  • 2015 - 2018 Chair and member jury of Institut Universitaire de France
  • 2014 Deputy Dean of CELSA Sorbonne Université
  • 2013 Director of GRIPIC Research Lab of CELSA Sorbonne Université
  • Since sept. 2005 Full Professor at CELSA-Sorbonne Université - Elected member of the Board of Directors of Celsa, Member of the Scientific Council of Celsa
  • 2010 Expert AERES
  • 2008 - 2009 Expert PES National Jury 71st section
  • 2006 - 2007 Expert MSTP (Scientific and Pedagogical Mission)
  • 2007 - 2008 DGRI Expert (Directorate General for Research and Innovation)
  • 1998 - 2014 Head of Marketing, Advertising, Communication Department: CELSA-Paris-Sorbonne
  • 1998 - 2005 Associate Professor at CELSA-Sorbonne Université

Fields of Scholarship
  • Linguistic representations and imagination related to the language of advertising
  • Health prevention and communication linked to rare cancers, social communication and advertising models
  • Analysis of contemporary brand discourses transformations
  • Analysis of media transformations
  • Ageing People, consumption discourses and IT
  • Advertising as culture, advertising as a show
  • Semio-communicational approach of advertising discourse and media discourses
  • Teenagers and consumption discourses
  • Theoritical definition of advertising discourses (stereotypes, intertextuality, aura of commodity, power of representation and political role)
  • Theoretical status of the brand name
  • Rising of an advertising digital literacy
  • Analysis of advertising circulation in the current speech

Honours and Awards

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