!!Aphra Kerr - Biography
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Aphra Kerr is Full Professor of Digital Media and Communication at University College Dublin since 2024. She is also co-PI at the ADAPT Research Ireland Centre for AI and Digital Content Technology, a multi-institutional research centre in Ireland (https://www.adaptcentre.ie/). She is also leading and collaborating on a number of national, European and internationally funded research projects on topics including AI, media literacy, digital twins and games. Previously she was a Professor of Sociology, at Maynooth University and she continues as adjunct Professor there.\\
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Her research focuses on the design, governance and impact of media and technology in everyday life. Aphra has particular expertise in digital content and network technologies and has worked on interdisciplinary projects for over two decades. Her research on digital games was recognised with a Distinguished Scholar award from the international Digital Games Research Association in 2016.\\
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She is the author of two monographs on digital games published by Sage and Routledge respectively (2006 and 2017), was associate editor of the Digital Communication and Society three volume encyclopaedia (Wiley-Blackwell, 2015), and has published over 60 peer reviewed publications. Her journal articles have appeared in several important journals in the field. \\
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She was co-PI on the Creative Europe funded Algowatch project (2023-2025) which developed interactive resources to foster algorithmic and AI literacy and knowledge of disinformation (https://algowatch.eu/);  an Irish government funded project YouGaMSI (2022-2024) exploring how the gambling industry uses sport to advertise on broadcast and social media channels to gamblers and non gamblers, including youth, and she was co-PI on the Canadian SSHRC funded 'Refiguring Innovation in Digital Games' project (https://irdl.info.yorku.ca/projects/refig/) which explored diversity and inclusion in the digital games industry. The Irish project explored informal education initiatives to support diversity in creative cultural productions (2016-2020).\\
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She was on the organising committee of the Association of Internet Researchers 2022 conference which took place in Dublin, was elected chair and vice chair of the Communication Policy & Technology (CPT) section of the International Association for Media and Communications Research (2012-2019) and was a founding member of the international Digital Games Research Association in 2003. She is also a member of the Media Literacy Network in Ireland and an invited advisory expert for the Pan European Game Information System (PEGI).\\
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Aphra has over 25 years’ experience of educating at higher educational institutions in Ireland, the UK and the United States.\\ \\